Sunday, June 25, 2006
Whether you are giving a formal presentation, making a pitch to a client, being asked by your boss for an opinion, or responding to a prospective employer's questions, your public speaking skills say a lot about you. If your skills are poor, it is the equivalent of smiling with spinach between your teeth or walking around town with your fly down.
Here are seven steps on how to improve your speaking skills.
2. Know the audience
3. Know the room
4. Realize that people want you to succeed – you don’t have to be perfect.
5. Don’t apologize
6. Concentrate on the message – give them something of value
7. Gain experience
I'll be going into more detail on this at Talking in Circles Toastmaster club meeting on August 15. Come visit.
Thursday, June 22, 2006
Economics is a better guide to press interest than human suffering
Politics determines the timing, level of interest and story angle, not the humanitarian issues
Me, me, me - in other words, how it affects the individual/national interest determines coverage.
What's the take away? Look for the economic, political, and local impact in your story.
The strongest brands are defined by their ownership of one thought; the
very strongest by one word. The nature of this thought or word predetermines the
breadth of the brand’s activities.
The proliferation of channels in the digital age presents another challenge.
It requires a new business model for marketing which is more appropriate for the
digital age, in which companies compete to build one word equity for their
brands, the global ownership of one word.
In this new business model
companies aim to define in one word, the characteristic, the particular value,
the emotion, the performance, the one word they most want instantly associated
with their brand around the world. And then own it.
That is one word equity.
It’s the modern equivalent of having the best site on the high street. Except
the location is in the mind.
What's your word?
Friday, June 16, 2006
For some environmentalists, this type of partnership may look like a sell out. From another perspective, it is a creative way to get your message across and to partner with an organization that may share your view of the world. This campaign is distinctive--a winner for both parties.
Monday, June 05, 2006
In a break-out session, I talked with Lawrence MacDonald of the Center for Global Development. He agrees that blogs can serve an organization by driving opinion and helping to attract reporters. The blogs of the Center for Global Development add value by commenting on news sources that many of its stakeholders would like to read, such as the FT, but don’t have the time.