Good business has to do with building relationships. What better way to build a relationship with your stakeholders than to blog? In yesterday's New York Times, an article about blogging notes that among CEOs of Fortune 500 companies only one is a blogger. A frequently sited reason for blogging is lack of time. That is short-sighted as the benefits can be great. In addition to being an effective communication tool, a corporate blog helps establish trust and credibility.
For those who want to get started, there is a lot of help. In addition to a spate of books on blogs, there are a lot of resources online, not to mention consultants to help executives get started.
Debbie Weil, who coaches CEOs on blogging, has a new book coming out this month on corporate blogging. Her #1 tip: Just do it. Debbie is really accessible and knows her stuff. She also encouraged this blogger to start.
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