Saturday, May 20, 2006

It is already happening

Senior executives in many organizations are wondering, "Why blog?" They may be the same people who failed to embrace communications as a strategic aspect of business. Due to lack of understanding or vision, they may question the value of marketing and PR in general and specifically of blogging. As communicators it is our responsibility to educate our clients in these areas. When it comes to new media, the response is simple: it is already happening. You can't control the message. Our stakeholders are already talking. You may be able to influence what they say and the best way to do that is to join the conversation.

This was readily apparent at Beyond Blogging 2006, sponsored by Fleishman Hillard and DC Communicator on May 19. Hundreds of communicators gathered to reflect on how our world is changing, the impact of social computing, and the power of the new media.

Kudos to Fleishman's interactive team for creating a great logo for the event. It would have been nice to see some skirts, though. As Yvonne Divita pointed out in her remarks, its women who are doing most of the blogging. Lip-Sticking is her blog on marketing online to women.

No comments: