Does a rising tide lift all ships? When competitors come together, can they form a united front? As the international AIDS conference approaches, can organizations intent on addressing this issue band together to deliver a strong clear message to the media?
Two years ago I helped to organize a series of workshops, for communicators in the field of international development, which focused on media strategies. It seemed to me at the time we were all facing similar challenges and that there would be some benefit to working together. Admirably, the Global Health Council has taken on this task as a service to its members and as a way to improve the health of people in developing countries.
At a meeting today, communicators discussed the overarching message their respective organizations wanted to get out to the media. Working together proved productive as each person contributed ideas and the group identified major messages and further refined them. Whether or not the messages are finalized through a formal process and perhaps adopted by the larger global health community is yet to be determined. It is important for NGOs to see the advantages of working together. To achieve their goals, donors should also take note of the organizations that leverage resources.
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