Women Deliver: Five things done right

The Millennium Development Goal #5 is to reduce maternal mortality and achieve universal access to reproductive health. Each year hundreds of thousands of women die from preventable deaths related to pregnancy. Women Deliver was established to help end maternal death. Its message is that maternal health is a human right and critical to sustainable development.

The Women Deliver 2010 conference in DC ends tomorrow. Here are five things I like about their online advocacy efforts.

1. Inform The website has facts, figures, and links to background information about family planning, HIV, or maternal health in general. The site offers downloadable fact sheets and publications.
2. List next steps Once informed, people may want to take action. Individuals, governments, civil society organizations, and the media can make a difference. Women Deliver tells you how.
3. Give something Free widget to add to your site. You could get the full library, or select a specific video.

Watch live streaming video from womendeliver at livestream.com

4. Socialize Links to YouTube, Flickr, Twitter, and Facebook appear at the top of every page. The Twitter feed for the conference shows up next to the webcast.

5. Use good design I saved this one for the end because it probably cost the most. This site was done by Aardvark Brigade.

Women Deliver has delivered on the message and the execution. The conference has got the attention of many, including Melinda Gates. She chose the occasion to announce a $1.5 billion investment in maternal health. That should help toward achieving the Millennium Development Goal #5 by 2015.